Not Coffee was where we started. H.E.R. is where we're going.

Not Coffee began as an alternative for people who loved the ritual of coffee but didn't always love how caffeine made them feel.

As we listened to more women, we heard stories of jitters, crashes, anxious feelings, disrupted sleep, headaches and other experiences that made their relationship with caffeine complicated. We also heard something equally important: they didn't necessarily want to give up coffee.

They wanted options.

An option for the days caffeine feels good—and another for the days it doesn't.

That's why Not Coffee is becoming H.E.R. Blend: a nourishing botanical beverage created to give women another choice for the moments when caffeine isn't serving them.

Same roots. Bigger purpose. Women deserve options.

That's why Not Coffee is evolving into H.E.R. Blend.

We're still rooted in the botanical beverage you know, but our vision is bigger:

Women deserve options.